Growth tip: Promote News’s Substack in reader communities

To grow News’s Substack's readership, you'll want to identify your audience and where to find them.

Brainstorm the spaces where current and potential readers congregate. Join these spaces, participate generously, and share your work by showing why it matters to that group. Here are some strategies for finding reader communities:

Email a Substack writer with a similar audience.

Politely pitch your work to an established writer to ask for a guest post or shoutout.

Post in relevant Facebook groups or subreddits.

Share your writing with online communities focused on your subject area.

What great writers are doing

Ali Abouletta of First 1000 sets aside three hours every Thursday to answer questions on Quora and join conversations in relevant Discord servers, WhatsApp groups, and Slack channels. This goodwill helped build a community of advocates for his writing.

Read more tips in our guide to developing a publication strategy.

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